Briefly describe the nature of your business: What do you do? What are you known for? Who is involved in your business and what do they do?
Be as specific as possible. What are your pain points? What do you need help with?
Describe your experience. What worked? What didn't? Are you willing to approach this in a way different than your previous experience?
Who is your ideal client? Who are your biggest competitors? What do your customers remember about you as compared to your competition? Describe how you distinguish your business?
